BUCOLIC 

by Naila Amjad

Designer’s Statement 

CONCEPT

This collection is inspired by the new narrative of escapism that covid-19 has introduced, our fantasies of escapism have become increasingly focused on re-gaining sense of control and autonomy over our lives. Instead of escaping every day, we are now looking to escape into the every day. 

For an example, the Cottage Core-ists (Cottage Core movement) fantasize about having their own rural idylls, where they are in complete control of their surroundings – growing their own plants, making their own food and crafting their own clothes.

Analog activities like crochet, gardening, hand embroidery, sewing, sourdough starters have boomed during lockdown – so much so that the term, “Grand Millennials,” is now a thing! 

AIM

My aim for this collection was to bring sights of nature inside our homes, I focused on country life illustrations because that is what I missed the most in Lockdown. This collection is very personal to me, I enjoyed the whole process of gathering imagery, research, drawing and then visualizing my designs on to potential products.

I have also added hints of my goldwork embroidery to embellish my patterns and make them unique, Goldwork is something that I have been doing since I was 15. It’s a satisfying technique. It's calming. It offers serenity. 

IMAGERY AND PROCESS

The detailed drawings are from my visit to horseman botanical gardens and museum last year, the figures are from the ceramic ornaments I found at local OXFAM and BRITISH Red Cross shops.

I used my traditional style Embroidery Frame (40 by 60 cm) and French bullion wires with silk threads. My love for raised surfaces and textures is quite evident in my work, my printing processes include lino printing / silk screen printing /devore/reactive dye and disperse printing. The inky imperfections are my favourite(mostly)!

I enjoy testing my crazy ideas in the print room, like scanning my embroidery for screen print and using household waste to create textures.

A range of eye-catching, vibrant conversational designs, Eco-chic style for multipurpose fabrics and wallcoverings.

POTENTIAL PRODUCTS

Soft furnishings, Wall-coverings, Upholstery, Bags, Homeware, Wall décor ,Panels and many more.

10-Material-Moodboard-Premade-Scene.jpg
20200316_192658_0005_Pattern Fill 2.jpg
20200316_192658_0000_Pattern Fill 7.jpg
20200316_192658_0001_Pattern Fill 6.jpg
20200316_192658_0002_Pattern Fill 5.jpg
20200316_192658_0003_Pattern Fill 4.jpg
transparent papers moodboards.jpg
20200316_192658_0004_Pattern Fill 3.jpg
20200316_192658_0006_Pattern Fill 1.jpg
08-Material-Moodboard-Premade-Scene.jpg
vbv.jpg
bn.jpg
;::.jpg
shutterstock_1521534734 copy.jpg
folded paper for moodboards.jpg
Chair1.jpg
ComfyChairtry1.jpg
wall 1.jpg
xc wall 1.jpg
Stairstry1.jpg
xc wall 1.jpg
wall 1.jpg
Stairstry1.jpg
Untitled-1.jpg
shutterstock_161808185 copy.jpg
jkmhjk.jpg
ComfyChairtry1.jpg
48.jpg
Chair1.jpg
cushion 1.jpg
Untitled-1.jpg
20200106_131849.jpg
20200306_195805.jpg
bird etsy.jpg
BUTTERFLY etsy.jpg
20200306_195743.jpg
 
 

©2017 by NylahMAK